Lee Carroll

Background

About Lee Carroll

Helping contractors build businesses that scale without workforce constraints. After 25+ years running construction businesses—from project management at an ENR Top 100 contractor to building my own companies—I discovered the industry's biggest constraint isn't capital or contracts. It's workforce. Every week, I talk to general and trade contractors struggling with the same challenge: accepting work (bids, contracts) despite workforce gaps, leading to project delays, overtime costs, quality issues, and destabilized operations. Having faced these same challenges running multiple construction companies, I understand the frustration of watching profitable opportunities turn into operational chaos. My journey from the field to the C-suite taught me that contractors need more than warm bodies—they need strategic workforce solutions backed by comprehensive business support. That's why we built TradeForce, Level Workforce's targeted recruiting solution for trade contractors. We fill field positions in 48 hours (not 30 days) for a fraction of the cost—compared to 20-25% of first year salary for traditional recruiters. More importantly, we build your talent pipeline so you're never caught short again. But recruiting is just the entry point. Level Workforce provides comprehensive coverage across sales, operations, and finance—delivered fractionally when you need it, in the doses you need it. From marketing strategies that build your employer brand to technology and financial operating systems that enable growth, we help contractors evolve from good operators to sophisticated businesses. If you're a general or trade contractor with $5M-$200M revenue who's tired of workforce or clunky process constraints limiting your growth, let's talk. Specialties: Construction recruiting, workforce planning, business operations, technology systems development, fractional executive and pre-construction services, strategic planning, brand development, accounting & back-office support.