Verified recordAdvertising Services

Lee Daniels

Head of Client Research and Intelligence at Phmg

Based in Manchester, United Kingdom

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Seniority

Director

Department

Advertising & Marketing

Location

Manchester

Industry

Advertising Services

Company size

1.1K

Contact information

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Email

1 credit

l•••••••@phmg.com

Phone

5 credits

+44 ••• •••• ••••

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Background

About Lee Daniels

I lead the Client Research and Intelligence team for a globally serving B2B firm, where I’ve developed a function that now plays a central role in strategic planning and operational delivery. The work spans research design, survey architecture, stakeholder insight, product evaluation, and process automation. I’ve built live feedback systems, automated QA triggers, and reporting frameworks that adapt in real time to business needs. I also lead end-to-end handling of client feedback across channels and have introduced structured models for performance monitoring and workflow improvement. I work hands-on with tools including Python, SQL, Snowflake, Power BI, Qualtrics, and Power Automate to support data pipelines, dashboarding, and workflow automation. I’ve also built internal platforms using HTML, JavaScript, and Power Apps to streamline insight capture, automate flagging, and enable wider visibility of key metrics. My background in statistics and linguistics brings an additional layer to how insights are interpreted and applied. This has shaped how we approach value proposition analysis, persona development, and the language used in client interactions. It’s also helped ensure insight doesn’t sit in isolation, but feeds directly into product, service, and team decisions. Much of my work supports the wider Voice of Customer journey, with a focus on ensuring findings are statistically sound and actionable at scale. I partner with senior stakeholders, analysts, and operational leads to ensure insight translates into change. The systems in place now underpin how feedback is managed, how performance is measured, and how decisions are made.

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