Lee Fraser

Background

About Lee Fraser

Over 20 years of experience in the football industry achieving top talent IDs & providing CEO level insight from data. Create a data driven succession plan and successfully identify suitable emerging global talents aiming to provide department wide accountability on decision making with an MCDA let approach. Strengthen first team squad & provide profit for business with successful signings and keep a data record of profit on any proposed unsigned players. LEADERSHIP - Train & mentored the next generation of scouts and analysts, supported by insight via analytics & feedback. Challenge myself daily to create a dynamic data model to aggregate & audit performance data. MENTOR - Developed others by offering support, advice & training. Use my experiences to help peers and continually educate myself on the changing world of soccer analytics. TESTING - Grateful to have been able to improve and write analytical content for several companies software products & platforms using structured feedback and methodology. COMPANY DIRECTOR - Constantly learning & refining skills for the benefits of data modelling & aggregation, I have applied these to form a Talent ID consultancy company, providing guidance for agencies and club staff through bespoke, aggregated data & structured insights. Additional Experience PERFORMANCE ANALYSIS ROLES 11-17 Talent ID - Technical scouting & data analytics. 10-11 Achieved personal and professional growth during club re-structuring. Provided AMISCO Performance analysis & Adobe training for new staff. PERFORMANCE & MATCH ANALYSIS ROLES 09-10 Newcastle United FC Head of Match Analysis. Lead new analysis department achieving promotion in 1st season. 08 CSR contributor, Tech support & Tone of Voice workshop - Sage Software. 07 Consultant. International analyst - Welsh FA. 01-07 Newcastle United FC 1st team. Grateful to be able work at European level providing insight on technical & physical performance using AMISCO. Develop & utilize principles for data collection, player tracking algorithms & stadium installs. 98-01 Middlesbrough FC 1st team & opposition analyst. Create bespoke data tagging & capture platform. 98 Consultant analyst - South Africa,"Road to World Cup"​ 98. PRE-98 Castle Sport & Leisure - Analyst. Aid in development of the very first tagging platforms for football.