Lee James

Background

About Lee James

As the Global Commercial & Marketing Director at a leading company in the beverage alcohol industry, I oversaw the development and execution of strategic plans for premium+ spirits, fine wine, and luxury champagne brands across multiple markets and channels. With over 25 years of beverage alcohol and FMCG experience, I have a deep understanding of the consumer trends, competitive dynamics, and category opportunities in this fast-paced and innovative sector. I am passionate about building high-performing, diverse, and happy teams that deliver accelerated business growth and strong customer relationships. I am a leader with proven skills in international stakeholder management, global brand development, coaching, mentoring and business development. I have also successfully leveraged global sport sponsorship platforms, tourism and wine and champagne product knowledge to create engaging and differentiated brand propositions. I have led brand home experience teams at wineries and gin distilleries in Australia, New Zealand and the UK working with consumers and the tourism route to market. I am fluent in French and have a good understanding of German and Spanish. I hold a WSET Diploma Level 4, a prestigious qualification in the wine and spirits industry.