Lee Roden

Background

About Lee Roden

Communications consultant focusing on insights-driven omni-channel strategy and implementation, with background in digital insights, content planning/creation (written + audiovisual), as well as long previous history in TV, Radio and journalism. Current area of focus is multi-channel paid and organic strategies covering communications/marketing content, social, advertising and video, backed up with insights from social listening, search and elsewhere. Commercial agency clients include Ericsson, Scania, Telia, Uniper, ICA and more across B2B and B2C with output in written, print, video and social formats. I have also worked in-house with inbound marketing content across a number of formats (written, gated, video, webinars) designed to generate leads and help drive sales. Previously worked in news journalism, ranging from online to TV and radio, as well as within the tech world as a disinformation expert, while I also have experience as an editor in news, culture & more. Additional freelance commercial content creation experience in areas like travel, tech, gaming and recruitment. In sport I've worked both on and off camera covering football as a LaLiga reporter and producer of live shows for Mediapro's commercial channel LaLiga TV. I have also appeared as an in-studio panel expert for LaLiga, plus commentated live matches, and voiced packages and magazine shows. Elsewhere I have produced and written magazine shows covering other football leagues (Bundesliga, Portuguese Primeira), as well as sports ranging from triathlon (ITU), tennis (ATP), and swimming (FINA) to athletics (Diamond League/pre-Olympics), with programming broadcast on the likes of Bloomberg and BT Sports. In tandem with my career in TV, for more than a decade I worked as a written/radio sports journalist with articles published by outlets like ESPN, the BBC, The Independent, The Irish Independent, Four Four Two, The Glasgow Herald and Scottish Television, and radio appearances for talkSPORT, BBC Five Live and more. I have also ghost-written for professional football coaches and former players working in major leagues. My work makes use of four languages (English, Spanish, Catalan and Swedish) and has involved traveling to and working from London, Barcelona, Madrid, Lisbon, Glasgow, Copenhagen, Valencia, Seville, Madrid and Stockholm among others.