Leeron Amara

Background

About Leeron Amara

Marketing Manager • Expert in mapping target audiences and setting marketing strategies • Development of new products with the production and engineering departments – selecting the concept, defining go-to-market strategy, defining segmentation and pilots • Direct management of marketing teams • Localization management of branding and rebranding processes for the target countries and culture • Vendor management – including PR and advertising, working with content providers and software companies • Business development and setting up branches from scratch, from 1 to 70 branches; store management across the US (B2C and B2B) • Excellent English • Contact Info: • +972-52-3960182 • leeronamara@gmail.com In my current position: • Building the marketing work plan with a budget of hundreds of thousands of shekels per year. • Vendor management, including negotiations and selecting the most suitable and best-quality solution (subject to budget). • Direct management of a team of 3 – brand managers and a digital manager. • Member of a product development team that creates boutique food products: deciding on the concept, defining go-to-market strategy, defining segmentation, and production with a tasting panel. • Management of PR, creating cooperative ventures with food companies (Noy Hasadeh, Meshek Lin and others). • Management of the company's digital assets, including its website. • Leading the initiation of catalog-building process for marketing the products of the customers (the food manufacturers) with professionals (photographers, content writers, etc.), including design language and incentivizing content writing. • Member of the company's management.