Lei Mercado

Background

About Lei Mercado

Strategic, transformational, technology-savvy global marketing leader with a successful track record of unleashing business potential to drive rapid growth and innovation, having created billion-dollar value for seven Fortune 500 companies in the U.S, EMEA and APAC markets. Proven strengths in understanding unarticulated customer needs, identifying market gaps, turning around under-performing organizations, and capitalizing on untapped growth opportunities. Agile learner with a global mindset who quickly identifies key business drivers and competitor weaknesses in global markets, defines focused strategies to target the most effective areas to impact growth. Demonstrated success in unleashing the highest potential of the organization and adding immediate and long-term value to the business and its customers. Intellectually curious and adaptable leader skilled at influence management, “rallying the troops” and making sound data-driven decisions. Navigates confidently at all organizational levels and functional areas, as well as across many countries. Fluently discusses the science and technology surrounding highly complex products and creates compelling messaging that resonates with customers. Innate ability to spot top talent and build high-performing, motivated teams who leverage their strengths and capitalize on their potential. Cultivates and maintains lasting relationships with customers, leaders, colleagues, and external partners. Key Areas of Expertise: International Executive Leadership, New Product Launch, Business Turnaround & Repositioning, P&L & General Management, Business Development, Upstream & Downstream Marketing, Direct-to-Consumer (DTC), Strategic Planning & Tactical Execution, Global Marketing Strategy, Product Portfolio Management, Talent Development, Change Management, Transformational Thinking, Digital Innovation, Software, Sensors, Digital Marketing, Competitive Strategy, Brand Management, Advertising, Social Media & Email Marketing