Lei Zeng

Background

About Lei Zeng

As a Data Analyst at ReachMobi, I leverage my analytical skills and business acumen to drive growth and optimize monetization strategies. With over two years of experience in data analysis, I have contributed to the growth of LTV from $0 to $1.35 by providing weekly executive insights on growth metrics and identifying monetization opportunities. I have also achieved a 15%-24% increase in Day 90 LTV QoQ through strategic planning and optimization. In addition to my role at ReachMobi, I have also worked as a Data Analyst at S'More, where I analyzed 400K+ customer data and increased MAU by 20% and average engagement per user through over 500 CRM campaigns. I have also worked as a Data Analyst Intern at qunar.com, where I extracted behavior and demographic data for 4K+ users and increased web page views by 24% and daily active users by 10% through launching marketing campaigns. I hold a Master's degree in Enterprise Analysis from Pace University and a Bachelor's degree in Administrative Management from South China Agricultural University. I am proficient in SQL, Python, and Tableau, and I have certifications in Hadoop 101, MapReduce and YARN, and Accessing Hadoop Data Using Hive.