Leif Brandes
Professor Für Marketing Und Strategie at University Of Lucerne
Based in Switzerland
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Seniority
Other
Department
Other
Location
Switzerland
Industry
Higher Education
Company size
842
Contact information
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l•••••••@unilu.ch
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Background
About Leif Brandes
Professor of Marketing and Strategy. Expert on online Word of Mouth and Analytics Driven Strategic Marketing. Strong believer in teaching with cases. Enthusiastic about research that informs managerial decision making and adds to our understanding of consumer psychology.
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