Leigh Kalininsky

Background

About Leigh Kalininsky

Hi, I’m Leigh - a passionate and creative marketer currently working in PR at Roots, where I get to help shape the voice of a brand I’ve loved since I was a kid (seriously, Salt & Pepper sweats were basically my childhood uniform). Now, I’m bringing that lifelong connection full circle by building community, driving buzz, and creating scroll-worthy moments that feel authentic and iconic just like Roots! With a Bachelor of Commerce in Marketing from McMaster University and over 2 years of experience across influencer marketing and social media, I’ve led and supported campaigns that blend creativity with real results. Outside of the 9–5, I’m a lifestyle content creator on IG and TT, where I’ve worked with brands like YSL Beauty, Prada Beauty, and Laneige (yes, I have every lip mask). Whether it’s a GRWM, beauty review, outfit check, or a perfectly lit unboxing, I take pride in keeping my content polished, trend-forward, and always true to me! Let’s connect — whether you're building something exciting or just want to talk about skincare and sweat sets