Lena Riis

Background

About Lena Riis

Chief Marketing Officer (CMO) with 20 years of experience in the IT industry, specializing in bridging the gap between technological solutions and customer needs. Throughout my career, I’ve developed and implemented strategies that not only drive sales but also strengthen brand awareness, customer engagement, and internal alignment through clear and purposeful communication.As CMO of Advania, a leading IT company in Northern Europe, I’m responsible for both marketing and communication, ensuring that our brand, voice, and values are consistently reflected across all channels. I play a key role in promoting our core value:"The tech company with people at heart." My focus is on storytelling that connects technology with people, and on positioning Advania as a thought leader in the IT sector.I’m passionate about the power of communication to inspire action and create connection- both internally and externally. I continuously explore new ways to strengthen collaboration between marketing, sales, and technical experts. I believe the best results come from uniting diverse expertise and perspectives, and I’m committed to fostering innovation and growth through teamwork, openness, and inclusion.