Lene Dam

Background

About Lene Dam

Marketing Manager with a commercial mindset and a "digital-first" approach •I create brand awareness through relevant strategic and well-planned 360 campaigns, with structured and aesthetic execution •10+ years of practical experience with luxury and premium Lifestyle Brands •ATL & BTL •Experienced in working with Media- and PR- agencies •Retail Media -Best in class partner marketing activations with Key Accounts in Fashion, Beauty and Home Lifestyle (both physical and 3rd party online accounts) •Well wandered in various organizational setups with multiple internal cross-functional teams/stakeholders •Passionate about brand experience-values-guidelines, and aesthetic outcome •Develops and executes best-in-class consumer experiences that drives brand engagement and traffic to stores + online Loves to work with; Consumer engagement Brand strategy Sustainability Communications Circular Fashion Diversity and Inclusion •Experienced in most of the marketing disciplines related to the Lifestyle Industry; Retail, Wholesale- and Ecom & Omnichannel marketing (B2C + B2B + B2B2C) Media Planning and Partnerships PR Digital Marketing Influencer Marketing Native advertising Ambassador Programs Content Creation Event Management Loyalty programs Key Account Marketing Trade Marketing -physical and online