Leo Cheng
Area Head of Campaign Planning and Analytics at Bat
Based in Tokyo, Japan
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Seniority
Other
Department
Other
Location
Tokyo
Industry
Manufacturing
Company size
47K
Contact information
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l•••••••@bat.com
Phone
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Background
About Leo Cheng
With over eight years of experience at British American Tobacco (BAT), I am now responsible for supporting the delivery of Taiwan and Hong Kong P&L, leading business transformation, and developing core marketing talents across multiple categories and activation channels. I have a Scaled Agile PO/PM certification and a background in food science and nutrition.I have been developing growth strategies for global brands through insights and market analyses, leading to category brand growth and positioning in Japan 2021 in a declining category. I have also co-developed and launched new category platforms in risk-reduced products, contributing to the growth of the category. I am passionate about building and creating a culture of growth, high performing teams, and diversity as an example for the organization. I have work experience in Taipei, Seoul, and Tokyo, and I am fluent in English and Mandarin.
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