Leo Wan

Background

About Leo Wan

With over 10 years in executing marketing and communications efforts at global professional services firms, I adopt a methodical and pragmatic approach and offer a combination of experience in corporate communications, directories and awards, research editorial, and business development strategy. • Built a communications practice from developing a strategy to executing brand building efforts (from profile raising, web to social media). • Managed the legal directory and award process, which included developing key messages and content for compelling submissions/nominations, and interview preparation for Canada, Asia and Global submissions. • Identified market trends to engage influential media. • Drafted and developed communications and marketing materials to convey key messages, initiatives and trends internally and externally. • Facilitated and vetted media and advertising opportunities and provided guidance for media interviews, including briefings with sensitive questions and suggested responses. • Corporate branding efforts to improve the firm’s market position and recognition in industry publications and rankings. • Recruited and managed agencies for significant campaigns, with more than 3 years of experience in staff management. • Knowledge across various businesses from traditional corporate, finance and contentious disputes to cutting edge and emerging products. • Established and facilitated pro bono and CSR initiatives across the Asia offices. • Managed key client programs, which included client relationship tracking and secondment programs.