Leon Abboud

Background

About Leon Abboud

In the coming years, most internet businesses will need to integrate NFTs within their business models to stay relevant. The problem? Launching NFT products and services is complex. The result? Project success rate in the NFT space is incredibly low. After working with over 12+ NFT project founders, I've noticed a pattern why most NFT projects fail to succeed. Here they are distilled down to 3 main Principles: Principle # 1. Utility - Not having native Web 3.0 utility. Without building their project around native Web 3.0 business models, brands are doomed for failure. You can't just take their Web 2.0 business model and Web3fy it. NFT buyers can smell when something's disguised as "Web 3.0". It needs to be, feel, and look native. Principle #2. Community - Not putting the community first. The key difference between Web 2.0 and Web 3.0 business models can be summarized to the following: Web 2.0: Launch a product → Build a community around that product. Web 3.0: Build a community → Launch a product around that community The future of brands is the strength of its community. Principle #3. Marketing - Not having native Web 3.0 marketing strategies in place. Facebook / Google Ads? Instagram influencer marketing? LinkedIn content marketing? NONE of these work in Web 3.0. Most marketers will need to forget and relearn marketing when launching their NFT products & Web 3.0 services. Now, if you're facing any of these issues launching your NFT project or Web 3.0 services I have a good news! Failure can be completely avoided by simply following the right process. At Unfungible, we are client-obsessed helping NFT project founders succeed by helping them successfully market their NFT collection. Our “Roadmap" is our clients success. We deploy the fastest, most predictable and cost-efficient way possible to help you and your project. We've spent the last 12 month dialling in a process that just works! Even during this bear market! Don't take my word for it — check out our Case Studies below from our successful Clients. & t=77s Want to learn more? https://calendly.com/unfungible/strategy-meeting-linkedin