Leon Yer

Background

About Leon Yer

I’m a seasoned operations and experience strategist with 15+ years across APAC, helping organisations collect quality data, manage online panels, and grow communities. With a strong background in data processing and analytics, I focus on making operations and project management both efficient and engaging for participants. I’ve spent much of my career building and scaling communities, optimising survey operations, and leveraging digital channels to recruit and engage diverse audiences. I also specialise in loyalty analytics and retention (online and mobile app) and have broad experience managing multi-channel feedback from setup to execution. Highlights of my work: • Led large-scale panels (combining mobile app and home meter data) for media measurement, including government-funded projects in Singapore that passed strict audits. • Designed loyalty and rewards strategies that improved engagement and retention while reducing costs by 30%. • Managed partnerships, suppliers, and regional teams to deliver efficient, cost-effective projects. I enjoy bridging client needs with operational realities and continuously exploring new ways to innovate, from building stronger communities to enhancing survey operations and using new channels to engage audiences.