Seniority
Director
Department
General Business & Management
Location
Antwerp
Industry
Retail
Company size
2
Contact information
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Background
About Leonie MacKenbach
One of the toughest challenges retailers face today is understanding how to effectively organize products in-store to boost sales and improve stock rotation. Visual merchandising begins at the sell-in stage, and that’s where I step in. Key Services and Expertise I bring:1. Data Analysis and Insights: Analyze sales and performance data to improve product presentation decisions.2. Store Capacity Planning: Create and implement installation capacity plans to manage inventory effectively.3. Shop Layout Design: Develop layouts based on consumer shopping behaviors to optimize flow and enhance the shopping experience.4. Brand Identity Integration: Ensure store design reflects the brand identity and delivers a cohesive experience.5. Space Optimization: Maximize revenue by optimizing the use of every square meter.6. Brand Consistency and Experience: Deliver a consistent brand DNA and shopping experience across all stores.7. Distinctive Shopping Experience: Design unique experiences that set the store apart and attract more customers.8. Customer Diversification: Attract a broader range of customer profiles by diversifying offerings to increase sales.TRAINING9. Training and Guidelines for Staff: Provide comprehensive training and practical guidelines to ensure staff maintain the optimal shopping experience.10. Campaign Implementation: Train staff to roll out campaigns successfully, ensuring proper execution and impact.MARKETING11. Marketing Collaboration: Work closely with marketing teams to align store activities with campaigns for maximum impact.12. Point-of-Sale Materials: Collaborate on and implement effective POS materials to boost sales.VISUAL MERCHANDISING13. Product Positioning for Increased Stock Rotation: Adapt product placements based on revenue performance to encourage faster stock turnover.14. Cross Merchandising Strategies: Highlight products in different contexts through cross-merchandising, bundling, and other techniques to boost upselling and impulse purchases.15. Focus on Slow Sellers: Identify and strategically highlight underperforming products to improve sales.VF Europe/Kipling GlobalNike Europe & ConverseAVA papierwaren (BE)Fjällraven (SW)Hudson's Bay (NL)Value Retail (BE)Reactor Retail (NO)Let's talk:info@lleo6.com+32 498 105
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