Leslee King

Background

About Leslee King

Leslee King is the Founder & Chief Research Officer at Real Street Retail Research, a boutique research firm that delivers differentiated insights about U.S. retail with an emphasis on Beauty and Apparel across all channels. Leslee has 20 years of strategic, product development, and execution experience from holding executive leadership roles at EL & LB. She founded the firm in 2017 after identifying a glaring whitespace in investment research informed by industry insiders. Real Street delivers an up-to-the-minute understanding of the consumer that is uniquely characteristic of a vertical merchandising executive with an enterprise view.Real Street's insights are informed by a unique quantitative/qualitative, tops-down and bottoms-up proprietary construct. Leslee and her team marry product knowledge, extensive operational experience, a deep understanding of the consumer’s values and priorities, channel checks, trend-watching, hard data and historical lessons that serve as the ideal supplement to internal analysis and sell-side offerings. Leslee's special sauce is her ability to candidly identify the distinction between authentic sales and market share growth vs. smoke & mirror execu-speak and one-dimensional financial engineering.She holds a Bachelors of Science from the Leonard Stern School of Business at NYU and a Masters in Cosmetics Fragrance & Marketing from F.I.T. where she represented L Brands in the Professional Studies program.