Lesley Li
Senior Demand Marketing Manager at Navan
Based in San Jose, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
San Jose
Industry
Software Development
Company size
3.2K
Contact information
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l•••••••@navan.com
Phone
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Background
About Lesley Li
I specialize in scaling high-impact digital marketing strategies that drive brand awareness, lead generation, and revenue growth across B2B, B2C, and C2C markets. With expertise in Paid Social, Search, Content Syndication, Programmatic, Display, TV, Podcasts, OOH, Print, Mobile, Audio, Influencer Marketing, Email, and Affiliates, I lead multi-channel acquisition initiatives that enhance brand storytelling, maximize ROI, and accelerate business growth. Expertise: Global Growth & Performance Marketing – Optimizing multi-million-dollar paid media budgets to drive acquisition at scale with expertise in ABM & Demand Gen. Full-Funnel Paid Media – Leading multi-channel strategies to enhance brand storytelling, optimize performance, and drive measurable growth. Data-Driven Optimization – Utilizing A/B testing, AI-powered bidding, attribution models (MTA, incrementality), and marketing automation to refine strategies and drive measurable outcomes. Leadership & Collaboration – Leading high-performing teams and aligning Brand, Product, Sales, Content, and Campaigns for scalable growth.
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