Leslie MacLin
Global Chief Marketing Officer at The Simple Root
Based in Leland, United States
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Seniority
C-Team
Department
Advertising & Marketing
Location
Leland
Industry
Food and Beverage Services
Company size
2
Contact information
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l•••••••@thesimpleroot.com
Phone
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Background
About Leslie MacLin
Senior Marketing & Innovation leader with progressive experience driving strategy, innovation and growth for global & challenger brands. Specialist in leveraging emerging (investment stage) food technology, and adaptation of legacy (capitalized) technology to generate inorganic business growth. Strategic expertise in business analysis, food trends, disruptive product and packaging innovation, and business-to-business marketing.>INNOVATION: Insight, Strategy, Platforms, Pipeline, Concepts Consumer, Business & Competitive landscape analysis, Platform & Concept Development, Disruptive Innovation Food & Packaging Design Briefs, Winning Concept Creation for Emerging New Investment and Legacy Technology assets, Innovation Team Process Design >MARKETING: Strategic Planning, Matrixed Team Leadership Cross Functional Collaboration, Sales Consensus, Branding, Merchandising & Promotion, Nutrition, Health & Wellness >MANAGEMENT: Strategic Planning, Business Development, Acquisitions & Alliances, New Asset Integration, Customer Relationships, P&L Management
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