Leticia Pettena
Founding Partner at Marcas Com Sal
Based in São Paulo, Brazil
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Seniority
C-Team
Department
General Business & Management
Location
São Paulo
Industry
Advertising Services
Company size
30
Contact information
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l•••••••@marcascomsal.com
Phone
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Background
About Leticia Pettena
In my experience as a Brand Strategist, Marketing Executive and Entrepreneur I had the chance to be deeply involved with the development and management of Brazil’s most notorious brands such as Natura, Itaú and also take part in bringing to life new brands such as Trybe, Beleaf and Raiar Organicos. I can actually say I have acted in all sides of the table when talking about Brand Management and Marketing Strategy. Expertises Turning Data into insights Brand Positioning Brand Architecture and Portfólio Management Creative strategy Image and reputation Management Leading creative and marketing teams Other Skills: Experience with Impact Brands and ESG communications Independent decision maker Tech enthusiast that is always studying to bring innovation into marketing processes Love to write and motivate others to better communicate
Decision-makers
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