Leyla Zhou

Background

About Leyla Zhou

I am an accomplished product marketing strategist focused on achieving measurable outcomes. With over three years of direct involvement in promoting products and brands within the ed-tech and professional services fields, I have demonstrated my capability in crafting effective go-to-market strategies, new product development, and generating customer insights based on the data analytics. When I was young, my family's influence led me to assist my parents in creating marketing campaigns and public relations events, which ignited a strong interest in marketing within me. After completing college, I chose to pursue a career in the ed-tech industry as a product marketing manager and growth analyst for three years. This opportunity allowed me to further refine my passion and talent for marketing. I discovered that my strengths lay in generating marketing strategies through analyzing customer behavior and conducting market research. During my study in the USC Marshall master's program, I honed my marketing skills by engaging with lectures, interning at Keck Medicine as a marketing analyst, and completing three high-level projects for distinguished enterprises. Additionally, I was granted a merit-based scholarship, earned a spot on the Dean's List, and participated in club activities at and Graduate Marketing Association and High-Tech Association. Key Accomplishments & Highlights *Increased Spark Education's mobile app's monthly active users by 12% by launching a new radio feature which generated 1 million views in 3 months in collaboration with engineer, operation, UI teams *Led the go-to-market strategy for global product “Allschool.com”, identified key factors for conversion based on consumer segmentation and product feature preference analysis using conjoint analysis and clustering, increased conversion rate of marketing campaigns by 12% with 3M purchases *Increased the click-through rate of product sales landing page by 8% and acquired 200k+ new users by performing customer journey analysis and A/B testing on marketing campaigns Greatest Areas of Knowledge * New Product Development * Gp-To-Market Strategy *Data Analytics Tech Skills *Visualization Tools: Tableau, Excel, Python (seaborn, matplotlib), Canva *Modeling: Regression Analysis, A/B Testing, Clustering, Conjoint Analysis, Factor Analysis, PCA, Bass Model *Programming Languages: SQL, Python, SAS I enjoy networking and discussing new opportunities. Please contact me at zhoujingyidl@gmail.com