Li Lavelle

Background

About Li Lavelle

Drive development of product roadmaps that merge voice-of-customer with technology developments. Develop new product offerings following the Product Commercialization Process. Create and deliver launch plans for new products, on time and on budget. • Manage P&L financials and annual revenue and profitability targets of the portfolio. • Participate and contribute to the Molecular Biology reagents portfolio planning and short/long term segment strategy development based on customer needs and market forecasts. • Manage full product life cycle and provide direction and support to sales, R&D, market development, and operations, to maximize revenue and develop and execute marketing strategies. • Identify, analyze and articulate market insight, competitive threats, customer needs and drive successful development and delivery of a market leading customer purchasing experience and product portfolio. • Identify, establish, and manage strategic partnerships, including global relationships with customers, suppliers, and industry opinion leaders. • Identify and report competitive situations and translate into plans of action. • Create, coordinate, and deliver sales training and proactively communicate with management on the product portfolio, its performance, and any changes in the market or competition.