Lia Piazza

Background

About Lia Piazza

I’m a Marketing Specialist at Morrie’s Auto Group, where I lead strategic marketing initiatives to build brand awareness, drive customer engagement, and support business growth across multiple dealership locations. My work spans campaign development, market research, and cross-functional collaboration to deliver impactful results. I graduated from the University of St. Thomas in May 2023 with a degree in Strategic Communications and a minor in Digital Media Arts. My passion lies in combining creativity, strategy, and psychology to create meaningful marketing experiences. Before joining Morrie’s, I worked with the Minnesota Timberwolves and Lynx, coordinating marketing events and game day promotions to enhance fan engagement. I also served as the Marketing Manager for Habitat for Humanity, where I developed and executed strategies to increase community awareness and support through outreach, branding, and events. These experiences have sharpened my skills in brand development, event marketing, and community-focused engagement across digital and in-person platforms.