Liam Hooper

Background

About Liam Hooper

I help ambitious DTC brands break through growth plateaus.Most eCommerce teams are running at 100mph — juggling ads, emails, campaigns — but not always with a clear path to scale. That’s where I come in.I specialise in taking brands beyond 7 and 8 figures by bringing clarity to growth:Setting clear targets across revenue, CAC, LTV, and margin.Building strategies that balance fast growth with profitability.Aligning marketing, creative, and trading so the whole business pulls in the same direction.Scaling across international markets (UK, EU, US, Canada) with the right mix of paid, organic, and retentionI’ve worked hands-on and at board level, partnering with founders and leadership teams to drive consistent, profitable growth — whether that’s doubling revenue, building a creative engine, or turning loss-making businesses profitable.Always data-led, but practical. Always commercial, but creative.