Libby Barger
Advertising Assistant at Hickory Daily Record
Based in Hickory, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Hickory
Industry
Newspaper Publishing
Company size
41
Contact information
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l•••••••@hickoryrecord.com
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Background
About Libby Barger
LEADERSHIP & ORGANIZATIONAL SKILLS • Holds MS in Strategic Leadership. Directs,coordinates & executes multiple projects easily & accurately using original, creative & strategic thinking & planning. Successfully manages communication & marketing budgets through project bid process & evaluation. Creates & leads successful teams through member collaboration, encouragement & support. Encourages growth in others. Proficient in MS Word, Excel, Powerpoint, InDesign. Gives great attention to detail. MARKETING • Possesses considerable familiarity with & knowledge of healthcare due to 10-year coordination of hospital corporate communication & marketing. Supervises development of new branding (WPCC & CC Chamber) through professional design agency, emphasizing consistency throughout all collateral. Maintains organizational presence through community publications & events. Exercises discerning judgment to project proper organizational image. Saves at least in ad design costs annually for present employer. COMMUNICATION • Possesses strong verbal & written communication skills.Develops & coordinates production of up to 5 annual publications, creating copy & supervising design. Oversees design/development/updating of organizational internet & intranet web sites. Executes Facebook, Twitter, & Flickr updating; tracks usage. Manages, edits book production. Writes, distributes 100+ releases annually to local & regional media. Strong background as professional proofreader. Brings more than in unpaid media placement value to present employer in last fiscal year. PUBLIC RELATIONS • Serves as Public Information Officer. Interfaces with poise & ease with all types of clientele. Designs, coordinates, implements public, corporate, foundation & professional events. Supports solid media relationships through 16+ years of media experience. Maintains extensive networking & professional presence in community. Upholds career-long commitment to customer service.
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