Libby Powell

Background

About Libby Powell

Unique and consistent ability to identify new products, new platforms, new channels, new markets, new target segments and new solutions to old problems Passionate and engaging with infectious enthusiasm Strategic and results driven Strong bias for action Change driver in critical areas required for goal achievement Strong business acumen, with expertise in P&L management, delivery of key financial metrics, and development of projection models Product portfolio and new products expert Partnership expertise, including strategy, identification, negotiation and program management Digital marketing expertise Brand builder through development and delivery of compelling messages of persuasive benefits, tailored to discrete target audiences and personas, implemented through consistent execution through all touch points, including product, advertising, website, all outbound messaging and sales support materials Channel management expert including online, subscription sales, partnerships, professional service clients, grocery, drugstore, club store, beauty, hardware, distributors