Lidia Chery

Background

About Lidia Chery

I drive measurable outcomes at the intersection of sales execution, customer education, and data-informed marketing. In automotive retail, I consistently convert a high-volume pipeline into results, averaging 18 vehicles per month while managing 220+ active leads and executing 40+ daily touches across multiple CRMs. I prioritize clarity and trust at every step, translating complex options into straightforward decisions that improve satisfaction and long-term relationships. I present financing options, leasing structures, credit solutions, and protection packages with rigor and transparency, partnering closely with F&I while maintaining documentation accuracy and clean handoffs. My work spans credit application review, account onboarding, exception processing, and compliance standards, which aligns well with regulated, process-driven environments in financial services and banking. I bring disciplined follow-through, precise record-keeping, and a customer-first approach that reduces friction and strengthens outcomes. I also build and optimize marketing systems that scale. In prior marketing leadership and analyst roles, I streamlined workflows, automated reporting, and elevated data hygiene, improving operational efficiency by 30% and reducing billing errors by 25%. I develop dashboards that monitor ROI and KPIs, refine segmentation, and inform campaign decisions. My toolkit spans Tekion, Mastermind, Global Connect, Provision, Salesforce, Excel/Sheets, Adobe Creative Suite, and AI marketing platforms, adapting quickly to new tech to accelerate delivery and insight. Fluent in Spanish and English, I expand reach and deepen rapport across diverse audiences, often acting as a cultural and communication bridge. Whether guiding a family through a high-stakes purchase or equipping stakeholders with clear product narratives, I lead with consultative discovery, convert complexity into value, and maintain operational integrity. This approach transfers directly to medical and tech sales where complex product education drives adoption, to banking where compliance and client trust are paramount, and to marketing where data, message, and execution must align. I'm energized by roles where customer trust, disciplined processes, and clear performance targets coexist. If your team values outcomes, compliance, and relationship-led growth and you want someone who can ramp fast, operate systemically, and communicate clearly, I'd welcome a conversation about how I can contribute.