Lidia Latrowski

Background

About Lidia Latrowski

Lidia Latrowski is a highly motivated global Creative Service business leader. Her ‘customer-centric’ approach and leadership style drives revenue expansion through incremental sales and strategic new business cultivation. Lidia’s take charge attitude steadies and reassures clients, her remarkable attention to detail and her depth of understanding of the creative process continuously results in a loyal and dedicated client base. The term "rainmaker" suits her well. For over 20+ years in the industry, she maintains an exceptional track record. Give her a challenge and she will find the superlative solution! Lidia works with leading clients such as LVMH brands such as, Dior, Givenchy, Guerlain, Tiffany & Co, Kendo. Other brands included are, Shiseido, Bare Minerals, Revlon/Elizabeth Arden, Avon, Estee Lauder, Kering, Fresh, Coca Cola Consolidated, Christies & many more high profile clients. She has worked alongside procurement teams, marketing, creative teams, packaging beauty launches to centralized efficiencies in marketing, creative implementations and streamlined the distribution of marketing & materials for visual merchandising. Intense knowledge of photography, CGI and retouching. Versed in social media imagery & displays, fabrications, pos, pop-ups. Digital Screens & Content management is a big offering. Always coming up with solutions to help her clients. The instinctive approach Lidia applies to the growth of strategic partnerships has enabled her to influence those around her. Creating lead generation for a digital production service that allows clients to concentrate on the creative/branding/marketing, while bringing in cost savings and growing brands as a great dedicated partner. Lidia is focused on strategy. She works best in complex business environments with multiple channels, verticals and competitors. Because complex environments have so many moving pieces, strategic expertise is critical. She finds success in collaboration with cross-functional peers. She doesn’t just listen to the loudest voice coming from the clients organizations. She understands where the growth markets are, and allocates resources accordingly. A force for sustainability for all her clients. Working with marketing, creative & procurement and C-level to bring the best value, idea's, solutions to a complex world. Lidia knows how to increase productivity with workflow systems, Digital Asset Management. Business processes for organization. She is strategic & a big asset to her clients saving companies millions and heavily involved with sustainability.