Liesbeth de Groot

Background

About Liesbeth de Groot

What defines a successful company, what makes it unique and how does it create happy customers who act as fans and ambassadors? That is not by doing what you promise to do as a business, like giving a quick answer to a question or a smooth ordering process in your webshop. That is hygiene. As a company you need to understand what the moments of truth are in the customer journey. Then you can create added value and make a difference. But how do you do that? How do you make your brand unique, in a way that it still suits your business. By the way, what ìs your DNA? How can you delight your customers? And how does this work for your website and social media? And what about the internal organisation? Last but not least, how do you design successful campaigns that convert customers? Finding the answers to these questions is what drives me as a marketing expert. It is what I am good at. And where I can help you to bring your business further. My approach is pragmatic, I go for the extra mile and am result driven. But I am also organisational sensitive and understand how to connect people in a team. I switch easily from building strategies to tactical rollout of plans. Specialties: 1. Brand management: describe the value proposition of a company and bring this to life in a brand strategy and an operational marketing plan. Customer experience: establish strategies that improve customer satisfaction / NPS. Set up customer journey mapping, identify the moments of truth and create 9+ customer experiences. Manage omni-channel (life cycle) campaigns. Marketing management: define marketing objectives and translate these into a smart and KPI driven marketing activity planning. Manage a team of marketing experts (from digital to CRM, from data-analysts to content specialists). Liesbeth de Groot 06 28467744 Liesbethdegroot@kpnplanet.nl