Liesbeth Janssen

Background

About Liesbeth Janssen

With over 25 years of experience in marketing and sales, I am a result-oriented and enterpreneurial manager who leads with innovation and creativity. I am currently the marketing and sales manager at Pelckmans Uitgevers, a leading publishing company in Belgium and the Netherlands, where I am responsible for a diverse and talented team, as well as the overall strategic marketing plan, brand strategy, and communication for the company and its subsidiaries. My core competencies include people management, coaching, change management, digital transition, business management and strategy, and customer relationship management. I have a proven track record of developing and executing effective and innovative marketing and sales strategies, leveraging digital transformation, social media, e-commerce, and CRM to optimize customer journey and brand loyalty. I am also passionate about brand building, innovation, and the challenge to pioneer in new markets and business opportunities. I believe that work should be about passion and connection, and I strive to inspire and empower my team, colleagues, consumers, and society with my vision and values.