Liezel Stegmann

Background

About Liezel Stegmann

Did you know that by 2035 Africa will be the largest workforce in the world, with a 130 million Africans joining the worldwide consumer market, compared to 25 million Americans and 5 million Europeans? Why is this important to you? The opportunity lies in understanding and designing for this future market. This market is young, vibrant and culturally diverse willing to try new services and brands. The emerging markets behave differently, understanding their needs and context of use are key. Are you struggling … with getting consistent, quick, actionable insights across culturally diverse regions? with organising, managing and running global UX research projects across multiple countries? to support your research objectives quickly and effectively, when UX resources are in short supply? to get local context of use and how your customers are using your products? What if you were able to… Understand your customers deep why's and meeting their needs with your product Validate the product team’s ideas, with real customers across multiple emerging markets Speed up your research results to impact the product development lifecycle Understand cultural diversity and the context of use for your product By understanding your customers, you are more likely to create a memorable experience that they will enjoy. We have worked with some incredible clients building tangible value across the continent. We augment your capability across a culturally diverse market to ensure you get consistent insights fast without compromising on quality. We focus on delivering key customer insights, helping you develop your products or services to become truly customer-centric. 3 reasons to choose Mantaray? We are curious about the customers’ why ensuring you get the deep insights across multiple countries to impact change in your organisation 2. We speak over 95 languages as a mother tongue enabling true cultural and contextual insights 3. We have a comprehensive African and Emerging market footprint of UX Research and Logistics specialists We are an extension of you, enabling you to focus on your top priorities while not comprising on the quality of the research across various regions. Are you ready to step into an untapped market? Let’s have a chat about your research needs https://calendly.com/mantaray-africa/mantaray-africa-chat