Lila Gerson

Background

About Lila Gerson

Highly accomplished Entertainment/Media Marketing, Communications and Brand Partnerships executive with progressive years of experience driving global brand, team development, and cross-platform consumer & b2b marketing initiatives. Top-tier marketing leader with a deep understanding of the music, entertainment and media industries and proven ability to develop and implement strategic marketing plans to achieve corporate objectives. Experienced in negotiating partnership/sponsorship relationships with music and entertainment industry talent and companies. Delivers high-quality results by managing existing client relationships and creating new revenue opportunities. Able to leverage 15+ years of senior experience in media and communications for high-impact results and visibility for integrated campaigns. Possesses extensive data and content/event marketing knowledge as well as proven success in leading brands within the entertainment/media industry. Recognized for a strong work ethic, integrity, and a high degree of personal initiative.