Lillian Davis

Background

About Lillian Davis

Creative marketing professional with comprehensive background in designing evidence-based business solutions, multi-channel branding and advertising campaigns, and curated user experiences driven by research, collaboration, and strategic planning. SKILLS AND ACCOMPLISHMENTS Branding | Marketing Strategy | Demand Generation | Social Media | Digital Advertising | CRM • Built and managed corporate marketing department and creative team of six (6) staff for a large non-profit ($38 million revenue) on department budget of $1 million. • Established an adaptable infrastructure to host weekly webinars to replace live seminars during COVID-19, recruiting 900+ participants and retained new customer acquisitions. • Propelled brand awareness and lead generation for both small businesses and a large non-profit; expanding and leveraging web, social media, and video assets, with a fully integrated CRM system to enable efficient lead management, marketing automation, and measurement. • Wrote and published a whitepaper for a functional medicine clinic on patient outcomes in reversing diabetes, including data analysis, research, writing, publishing, and promotion. • Nationally recognized as a YMCA-USA Brand Advocate for successfully rebranding one of the first large Y’s (YMCA-OC), leading to increased membership and fundraising potential. CORE COMPETENCIES Ethical and Hard Working Forward Thinking Committed and Caring Leader Creative Problem Solver Strategic and Analytical Flexible and Adaptable Relationship Builder Strong Communicator and Manager Bridges Departments and Work Teams Motivates and Ensures Quality Resourceful and Thoughtful Technical and Innovative Creative and Technical Writing