Lilly S.

Background

About Lilly S.

With years of strategy experience as a digital consultant and campaigner, I am currently serving as Director of Ads & Acquisition at NBI, a leading advocacy firm that helps clients achieve their goals through data analytics, audience development, and strategic growth. Equipped with an environmental sustainability degree from MIT, I am passionate about creating innovative and effective solutions for the greater social good. In my spare time, I have served on the boards of the Woman's National Democratic Club, where I also lead discussions on combating disinformation in politics, and Grab Your Wallet Alliance, an organization dedicated to helping marginalized communities flex their economic power for social good. Some of my proudest professional achievements include- Winning multiple industry awards for my work with EDF Action, advocacy partner of the Environmental Defense Fund - Being a top finalist for AdWeek's Marketing Moment of the Year with the Democratic Party of Wisconsin (a first for political campaigns)- Helping manage a U.S. Senate race in a key battleground state to raise over $1 million on day one - Being recognized for providing critical client support while on Google's elections advertising team - Helping pass a law in CA to end forced arbitration in sexual harassment cases with Grab Your Wallet Alliance - Winning the student creative writing prize a record number of times at Wellesley College, as well as at Second City Chicago - Writing key memorandums that helped provide a research basis for the Green New Deal My core competencies include project management, client relationship management, media planning and optimizations, messaging (esp. around environmental topics), as well as all things marketing. I also love spending my days hiring, training, and managing our interns (many of whom are now excellent strategists and leaders at NBI and beyond), and fostering a collaborative, performance-driven culture on my teams.