Lily Gedney

Background

About Lily Gedney

Lily Gedney is a communications professional with more than 12 years of integrated marketing and brand building experience, spanning broad industries and media. Areas of expertise include creative strategy, activations and experiential marketing, influencer and celebrity partnerships, digital and social content, traditional earned media, executive visibility, internal communications and more. Currently, Lily serves as a senior vice president in MSL’s Consumer Brands practice, overseeing integrated marketing strategy and campaigns for clients in the agency’s home and lifestyle pillars, including KitchenAid, JennAir, Brizo and Campari Group. Lily applies her personal passion for food, interior design and travel to these brands to help drive both business and reputation results. Past clients across her 10+ years at Publicis Groupe (Leo Burnett and MSL) include Abbott Nutrition, ACH Foods, Alcon, Allstate Foundation, Esurance, Farmers Fridge, Feeding America, Lyft, P&G Always and more. Prior to joining Publicis, Lily drove internal communications strategy and execution for Groupon, and in a previous life, considered a legal career through her work supporting IT consultancy ThoughtWorks’ in-house immigration team. Outside of work, she spends her free time exploring her new(ish) city of Los Angeles, trying recipes from her favorite cookbooks, planning her travels with meticulously researched Google Maps, and keeping up with the latest films, television, fiction and music.