Lily Riojas

Background

About Lily Riojas

As a marketing project manager at Meta, I applied my skills and expertise in resource planning, online marketing, and customer relationship management (CRM) to create value for the news ecosystem. I have over 7 years of experience in project and program management, event planning, and social media strategy planification, working with various media partners and stakeholders across Latin America. My mission is to design and implement effective marketing campaigns and initiatives that drive awareness, engagement, and growth for both Meta and its partners. I am passionate about creating processes and workflows that optimize work efficiency and team collaboration. I also enjoy developing and adapting narratives and communication materials that resonate with different audiences and markets. I am a good leader, a team player, and a great communicator, fully bilingual in Spanish and English.