Lina Baker

Background

About Lina Baker

I lead with empathy, curiosity and passion and I strongly consider myself to be a change agent bringing teams together to deliver on my key priority, customer growth and joint success. With over 17 years of experience in sales, account management, and strategic partnerships, I am passionate about helping organisations achieve their goals and maximise their impact. As a Key Account Director at Xebia, a global IT consultancy and solutions provider, I leverage my expertise in global resourcing to deliver innovative and customised solutions to key clients across various industries and regions. I collaborate with cross-functional teams and stakeholders to ensure alignment, coordination, and communication throughout to accelerate growth and innovation, customer success and ROI and beyond. Previously, I worked as a Strategic Sales Programs and Initiatives Lead for Salesforce.org, the social impact arm of Salesforce, where I advised on account strategies and initiatives to accelerate growth and digital transformation in strategic accounts in EMEA. As a Sales Leadership Business Partner and Executive Council Host, I facilitated the exchange of best practices, insights, and feedback among senior sales leaders and executives, and supported the development and execution of regional and global sales programs.