Linda Mutricy

Background

About Linda Mutricy

If you're a founder, COO, or Head of Ops at a fast-growing CPG brand, odds are the systems that got you here are now holding you back. You’ve scaled revenue and landed national accounts. But now, you’re facing the hardest part of growth: scaling complexity without scaling headcount.Every week feels harder than it should be- You’re pulling data from 5 different portals and spreadsheets, just to answer basic performance questions- Ops is still chasing suppliers and pasting tracking numbers manually- Finance is creating invoices one-by-one in QuickBooks- Sales, Ops, and Finance all use different “sources of truth” for the same KPIsYou’ve tried- Hiring an ops analyst or a fractional ops agency- Hacking together Google Apps Scripts and Zapier flows- Buying tools your team never really adoptedNone of it fixes the root problems: over-reliance on manual work, siloed portals, and no clear owner of your systems. Everyone’s too busy to prioritize the foundational data work. When you do build something, it breaks, or no one maintains it.That’s where I come in.I started Crafty Crow to help lean CPG teams scale smarter. We’re a hybrid AI consulting + workflow automation SaaS firm built specifically for brands in hypergrowth.What we do: Identify and eliminate time-consuming busywork Automate order-to-cash, supply chain, and reporting flows Build and maintain reliable systems your team actually usesOur clients get custom-built workflow automations that run in the background, doing the heavy-lifting that a great hire would. We let them be the subject-matter experts in how to run their operations; we add our deep data, integrations, and technical expertise. If you’re scaling fast and want to do it without adding overhead, we should talk. DM me or visit https://craftycrow.io/ to book a call.