Linda Roach

Background

About Linda Roach

Driven by delivering value, I excel at turning concepts into outcomes. My diverse experience, beginning in product development and spanning various B2B marketing roles in companies from $30M+, has shaped my ability to craft effective strategies that resonate with target audiences and significantly contribute to company success. Leading high visibility initiatives and being at the forefront of change is where I thrive. Curiosity sparks my strategic thinking and creativity when pursuing new go-to-market approaches, activating target market segments, launching innovative technology solutions, and identifying untapped areas for growth. My adaptability, resilience, and growth mindset enable me to be effective in dynamic environments. Engaging with customers, listening to their stories, and understanding their needs and challenges energizes me. Combined with researching trends, industry best practices, and market analysis, I envision how solutions benefit the 'jobs to be done' for various roles, providing an outside-in perspective for go-to-market differentiation. Always seeking to solve customer problems while positively impacting the company’s bottom line, I strive to understand the 'why' to architect plans that deliver tangible results. This context underpins my leadership approach, fostering creativity, critical thinking, and empowering teams to collaborate and realize outcomes that matter. Coaching team members through new challenges and growth opportunities is incredibly fulfilling for me. Specialties & Expertise B2B MARKETING: go-to-market strategy, product marketing, solutions marketing, product launches, content strategy, sales enablement, customer value management, analyst relations, Agile marketing practices MARKET RESEARCH: Benchmark studies, most recently on strategy implementation and strategy execution LEADERSHIP: Cross-functional teams, coaching, mentoring, fostering internships, integrated program management INDUSTRIES: technology, B2B SaaS, healthcare, telemedicine