Lindsay Docherty

Background

About Lindsay Docherty

With over a decade of experience in CPG analytics, including impactful roles at Starbucks and Nestlé, I’ve honed my ability to uncover insights that drive strategic decisions and deliver tangible results. My expertise spans consumer behavior analysis, market trend identification, and optimizing operational efficiencies—all grounded in a passion for turning data into actionable business strategies. Recently, I embarked on an exciting new chapter in digital marketing at Bank of America. This transition leverages my analytical foundation while expanding into the dynamic world of customer engagement, digital transformation, and campaign optimization. I thrive on blending data-driven insights with creative strategies to elevate marketing performance and drive measurable impact. Throughout my career, I’ve been recognized for my problem-solving mindset, cross-functional collaboration, and commitment to continuous learning. Whether it’s enhancing brand performance, streamlining operations, or innovating marketing campaigns, I’m motivated by opportunities to create value for both customers and businesses.