Lindsay Donovan

Background

About Lindsay Donovan

I am an incoming Senior Communication major at UMass Amherst with a Business minor and a Certificate in Design & Creative Technologies. Through this program, I’ve taken coursework in Adobe InDesign, Photoshop, and Illustrator, building a strong foundation in visual design alongside my communication and business studies. Last semester, I studied abroad in Barcelona at LCI, where I deepened my creative skills through classes in editorial and graphic design. This experience helped me further explore the visual side of storytelling and branding, blending creativity with global perspective. I’m especially interested in the intersection of creativity and business within advertising and marketing, whether it’s campaign strategy, brand identity, or content development. I am also passionate about travel and the hospitality industry, and how brands in those spaces create memorable, engaging experiences. As I continue my studies, I’m excited to gain real-world experience and explore the creative fields of advertising, marketing, and design.