Lindsay Smith

Background

About Lindsay Smith

Hi, I'm Lindsay, and I'm passionate about transforming customer experiences and driving growth through innovative and personalized digital marketing strategies. With over 12 years' experience in growth marketing, performance marketing, loyalty marketing, lifecycle marketing, digital enablement, and eCommerce, I thrive on enhancing and personalizing customer experiences for top consumer brands like Habit Burger & Grill, Blaze Pizza, and QDOBA Mexican Eats. My mission is to craft data-driven strategies that drive customer acquisition, engagement, and retention, inspiring brand loyalty. I specialize in leveraging customer insights to develop comprehensive marketing campaigns that resonate and deliver results. As a hands-on leader, I have 10 years of experience building and guiding high-performing teams, managing $20M+ budgets, and overseeing $300M in annual revenues. I am a proud recipient of 2024 and 2023 Loyalty360 awards for superior loyalty/lifecycle marketing, as well as a 2024 Association of National Advertisers award for superior promotional marketing. Prior to joining the enterprise restaurant industry, I spearheaded digital marketing and eCommerce strategies for companies in the home improvement sector, including Emerson Corporation.