Lindsay Trinkle

Background

About Lindsay Trinkle

I lead Product Marketing at Commerce, where I'm building the operating system that connects product strategy to GTM execution across our portfolio (BigCommerce, Feedonomics, and Makeswift).Prior to my time at Commerce, I co-founded Makeswift, a composable visual editor for headless websites and storefronts, and led the company through acquisition by Commerce in 2023. I stayed through integration and have since expanded scope to build Commerce's commercial offerings and product marketing functions.I'm energized by the messy middle - the work of translating big ideas into coherent systems that teams can execute against. Whether as a founder or corporate operator, I focus on building the frameworks and operating models that turn ambiguity into clarity and strategy into action.I bring founder-operator experience to corporate strategy roles. Before Makeswift, I co-founded a boutique marketing agency, advised early-stage companies at Atlanta Ventures (where I supported portfolio companies including Calendly), and spent my early career helping companies figure out how to go to market.That zero-to-one experience shapes how I build GTM systems inside larger organizations - I know how to create leverage with constraints and operate effectively in ambiguity. Since joining Commerce through the Makeswift acquisition, I've progressively expanded scope from product integration to portfolio-wide commercial strategy to GTM architecture across our ecosystem.