Line Eggen

Background

About Line Eggen

Extensive experience in sales & marketing of well-known and established brands, both on a European, Nordic and local level. I have delivered results in terms of increased profitable sales value, strengthened brand position as well as strengthened market position. • Goal-oriented with strong analytical capabilities. Good commercial understanding and a proactive contributor to strategic issues. Operational experience with strong “drive”.• Solid experience in both B2B and B2C marketing from different categories (FMCG, Whitegoods, MedTech).• Solid experience in brand & marketing management, trade marketing management and category management & development. • Communication planning and development: Development and implementation of communication concepts and 360-campaigns, based on path-to-activation and commercial opportunities. • Digital campaign planning and content creation, incl SoMe. • Nordic trade marketing management and planning: Close co-operation with KAM / Sales and Nordic customers and online retailers, to create sales leads and drive sell-out. Active sell-in of campaigns and new product launches.• Innovation management and commercial launch of new products: Driving innovations from consumer insights, through product development to commercial launch. • Leader-experience and extensive project management experience.