Line Rolighed

Background

About Line Rolighed

Responsible for developing and executing the marketing strategies for a diverse range of companies in the B2B and B2C sectors Working in close cooperation with key partners, both internally and externally, from brief through to execution 🤝 Passionated about fulfilling the digital potential and excel in the fast-evolving digital landscape 🤍 Key responsibilities include- Conducting relevant analysis to support the marketing strategy- Develop and execute go-to-market strategies- Develop and execute brand marketing and acquisition strategies to drive brand demand and growth- Develop and execute retention strategies to increase lifetime value and growth- Build a strong market positioning by differentiating brands from competitors through strategic communication efforts- Responsible for campaign management including media planning and budgeting- Securing that individual campaigns are in line with overall brand communication, guidelines and business objectives- Setting KPI’s and tracking both business and market performance to maximize potential. Professional competences- 7 years of digital marketing experience- Proficiency in navigating complex media landscape- Data-oriented mindset with the ability to understand metrices and translate insights into actionable strategies- Knowledge of supporting customer journey experiences and growth experimentations- Results-driven with the capability to handle both short-term and long term initiatives- Experience in digital performance across various platforms including: o Facebook o Instagram o Display o Google o Snapchat o Youtube o Linkedin o ABM o E-mail o Tracking & mesuament // Lets connect