Linn Dickson

Background

About Linn Dickson

Highly analytical with strong focus on results. Effective, well organized with good communication skills. Has an ability to motivate and lead others in demanding situations, but is also a collaborative team member with a sense of humour and social competence. Has had several customer-facing and consultative roles as well as strong experience in global portfolio strategy, mainly within pharmaceutical and medical device industries. Passionate about understanding customer behaviour turning insights into clear strategy. Key Competences Business Strategy: Extensive experience in developing and implementing strategies to drive growth and profitability. Skilled in market analysis, aligning organisational goals with opportunities, and presenting actionable plans to senior leadership. Expertise in financial modelling, forecasting, and KPI management to ensure impactful and sustainable outcomes. Innovation: Proficient in end-to-end product development for B2B and B2C markets, from concept to launch. Experienced in market research, competitive analysis, and product roadmapping. Skilled in managing product lifecycles, including design, testing, and go-to-market strategies, with a strong focus on customer experience and pricing optimisation. Marketing: Expertise in market entry, positioning, and brand strategy. Skilled in customer segmentation, journey mapping, stakeholder engagement, and facilitating workshops. Proficient in multichannel marketing and digital content creation. Project Management: Extensive experience leading multi-country projects across LATAM, EMEA, and APAC. Skilled in defining project approaches, delivering within scope, on time and on budget, and managing financial accountability, including cost-saving initiatives. Completed PMP certification course. Planning & Analysis: Leads forecasting and modelling for brands valued at £1–4 billion, supporting long-term planning and critical investment decisions. Builds robust forecasts by triangulating data sources, conducting sensitivity testing, and analysing peak share trends to support operational and strategic decisions. Professional Coaching: Leadership coach specialising in executive and team performance, adhering to ICF guidelines. Skilled in enhancing communication, decision-making, and resilience through tailored coaching programmes. Proven ability to guide leaders through challenges and deliver measurable results.