Linzy Berger

Background

About Linzy Berger

I'm a seasoned Campaign and Content Manager, adept in the orchestration of global marketing initiatives and strategic planning. I Seamlessly blend an innate aptitude for data-driven decision-making with a unique flair for creative messaging and content creation. I'm skilled in managing ambiguity and stakeholder alignment, demonstrating an unwavering commitment to customer retention while expertly navigating project management landscapes. Not only am I equipped with a keen attention to detail, but also a master at building networks and fostering collaborative environments. I've always been highly organized, leveraging a vast range of skills including market research, trend analysis, and social media management. CORE COMPETENCIES Global Leadership, Adaptable, Project Management, Content Creator, Data-Driven, Attention to Detail, Organized, Strategic Planner, Collaborative, Customer Focus, Stakeholders Management, Team Management, Creative Messaging, Copywriting, Market Research, Trend Analysis, Budgeting TECHNOLOGY SKILLSET Google Ads and Analytics, Facebook Ads Sprout Social, Microsoft Ad Analytics, Nightwatch SEO, Adobe Creative Suite, Canva, Asana, Jira, Salesforce / Pardot CRM As a campaign manager at Schweitzer Engineering Laboratories (SEL), I help the company reach new audiences and grow its brand awareness through creative and data-driven marketing campaigns. I collaborate with cross-functional teams to plan, execute, and optimize full-funnel strategies that drive engagement, conversions, and retention across multiple channels, including social media, email, web, and digital ads. I have a Master's in Digital Marketing and Data Analytics from Emerson College, where I learned how to leverage the power of data to inform and improve marketing decisions. I also have a Bachelor's degree in Apparel, Textiles, and Design from the University of Idaho, where I developed my passion for storytelling and visual communication. I am skilled in paid media strategy, social media analytics, social media marketing, and graphic design, and I have multiple certifications from Hubspot and Google. My goal is to use my skills and knowledge to create impactful and innovative marketing solutions that make a difference in the world.