Lipalesa Morake

Background

About Lipalesa Morake

Described as a Global Marketing Strategist, a Programme Management Professional & Consumer Behavioural Tactician with over 15 years' experience in changing the narrative for multiple global organisations, I have become a well-rounded change agent within my career. My unique value proposition (UVP) sits squarely in my ability to analyse multi-layered situations that create massive engagement models that are not only uplifting but create value and establish a culture of creative expression. Coupled with this UVP is my purpose to foster curiosity and develop a sense of imagination to impact a positive storyline that moves any organisation and community forward, particularly those focused on youth development. My experience has been centred around the ability to manage multiple accounts within the Marketing & Advertising industries having worked for companies such as Inspiration Marketing & Advertising, The Jupiter Drawing Room Network BBDO and HDI Youth Marketeers (Now Yellowwood). I then went on to work within the client environment where I could strategically work with product managers and owners in creating brand strategies, user or consumer experience tactics to drive engagement and overall sales. These skills were entrenched within my experience at ABSA Limited, where I was both a Youth Specialist and Experience Lead. These roles assisted me in working for my current employer where I play a dual role as a Senior Rewards Associate and Senior Program Manager for Strategic Partnerships where I currently develop ten fellows in the Global Citizen BeyGOOD Fellowship Program as part of the Global Citizens poverty eradication strategy. With a wide range of skills stretching from Strategic brand management, Accounting, Marketing Management; Consumer Behaviour Analysis and Management; Services Marketing; Integrated Marketing; Communications; Digital Marketing; Brand Management; Customer Equity; Research Methodologies (both quantitative and qualitative); User Experience Design and Management; Programme Management and Design, I have become a well-articulated professional. Couple these skills with my qualifications such as a master's degree in Strategic Management from Wits Business School; a Certificate in Customer Experience Management from IQ Business and National Diploma in Marketing Management from the Cape Peninsula University of Technology I do believe that I make for an excellent Marketing or Programme Management Executive within any organisation.