Lisa Bacchus

Background

About Lisa Bacchus

With over a decade of marketing experience in SaaS Tech B2B, I specialize in partner marketing and corporate event planning.My educational background includes a Bachelor of Commerce (B.Com.) in Entrepreneurship from Royal Roads University, an Advanced Diploma in Business Management from Seneca College, and a Digital Marketing certification (with honours) from the Canadian Marketing Association.Core Skills:Strategic Marketing: Crafting annual marketing plans, including email campaigns, copywriting, collateral, ads, and seasonal promotions while managing budgets.Partner Marketing: Developing joint marketing strategies, nurturing partnerships, and delivering results-driven campaigns with key stakeholders.Corporate Event Planning: Expertise in planning and executing high-impact corporate events, with a focus on ROI and budget management.Social Media Strategy: Creating engaging, shareable content.Analytical Approach: Skilled in budget-building, tracking ROI, and presenting actionable spend proposals to stakeholders.Creative Vision: Continuously innovating to deliver impactful marketing initiatives.In my spare time, I enjoy photography and travel.